Cicero on Oratory - B2 - XLI XLII

Cicero on Oratory - B2 - XLI XLII

In this segment from Cicero's work on oratory, he emphasizes the importance of effectively discovering and using arguments in public speaking. He discusses how rhetoric should be carefully practiced and arranged, stressing the need for skillful handling of arguments and influencing the audience's emotions rather than just relying on logical reasoning. Cicero also touches on the significance of a favorable impression, emotional appeal, and the careful structuring of arguments to keep the audience engaged.

Key Points:

Identification of Arguments
Cicero illustrates the importance of understanding the nature of arguments and how to identify them, likening it to recognizing signs of buried gold. He suggests that effective communication relies on recognizing the right arguments for various situations and that it requires moderate skill to do so.

Skillful Handling of Material
He emphasizes that finding the right content is not enough; the orator must handle the material skillfully. The treatment of arguments should vary to keep the audience engaged, avoiding monotony, and fostering clarity.

Emotional Influence Over Logical Reasoning
Cicero discusses the greater impact of emotions such as love, anger, and hope in persuading the audience compared to straightforward logical reasoning. He insists that a successful orator must be able to stir these emotions in the listeners.

Arrangement and Organization
Cicero indicates that the order and arrangement of arguments are crucial in oratory. He states that effective speaking involves not just presenting arguments but also knowing how to structure them, suggesting this can significantly enhance the effectiveness of the speech.

Audience Engagement
He concludes by stressing the necessity for an orator to secure a favorable disposition from the audience, asserting that success in oratory is largely dependent on the orator’s ability to influence the audience's feelings.