How Do You Create A Million Dollar Businesss Without ANY Funding - Prashant Pitti | FO83 Raj Shamani

In today’s episode of Figuring Out, Raj Shamani is in conversation with Mr. Prashant Pitti, Co-founder of EaseMyTrip.com. He hails from Delhi and has completed his graduation from IIT, Madras. EaseMyTrip is among very few consumer-startups in the world that bootstrapped all the way till IPO & later even became a unicorn!

Prashant shares that despite being profitable for 14 odd years, Easemytrip never got validation from the media or the startup ecosystem. He explains how EMT has remained profitable even during the pandemic whereas its 7 competition brands have still not seen any profits!

Prashant reveals why they never got any funding and shares his thoughts on how a bootstrap company can make money and grow with about 93% of repeat customer rate!

Prashant elucidates how India is a relationship driven country and how he personally managed to bring his company at rank 2 with his 2 brothers without facing any sibling rivalries. He has explained how Indian customer is different, how customer loyalty can be built and sustained throughout the journey of entrepreneurship.

To learn more about building a brand, scaling a business, watch the video till the end!

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