How to Build Your Entire Local Website's Content Strategy

First, we will open up Google Sheets, and then we'll build the website structure over here. First, we have the homepage, which will be the main landing page for our website. Then we have the About Us page.

Now this falls under the info category because we will not optimise info pages for any keywords. Next are the main navigation pages. These are the core service pages that appear in the site's main menu or navigation bar at the top. Then have a coverage areas page. This is an informational page about locations like Bathroom fitters in Kent or roofers in Chelsea. This page will have all the locations we provide our services.

After that, you want to have a Gallery and a content page. These also fall under info since they're not keyword-focused. Finally, you are going to build your local service pages. Now these pages target specific areas like Bathroom fitter, Dovers and the reason we have service pages for specific areas is because whenever someone searches for your service in that area, your website will show up.

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