De Beers' Diamonds Monopoly And Manipulation

The story of De Beers and its manipulation of the diamond market over a century is revealed in this video. Through controlled supply, deceptive marketing, and the creation of an artificial link between diamonds and love or status, De Beers made diamonds seem rare when, in fact, they were anything but. The video traces the company’s origins in South Africa, highlighting Cecil Rhodes's rise to power and his ruthless tactics to monopolize diamond production, including labor exploitation, price fixing, and forming a powerful cartel. It also covers De Beers’s strategic maneuvers during the Great Depression and World War II, their controversial ties to blood diamonds and apartheid, and their eventual loss of control with the emergence of new diamond sources and lab-grown diamonds. Despite this, De Beers’s marketing influence continues to shape consumer perception today.

You can see the original video about it by MagnatesMedia if you want to
https://www.youtube.com/watch?v=GfOAw9dUpYI

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