How to Pick New Law Office Locations (Pt 1 of 3)

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In this interview with Tony Karls, the architect behind our firm's expansion to 4 regional offices and 20+ satellite locations, I reveal the data-driven methodology that transformed Sterling Lawyers into a $15 million family law practice. Discover how to analyze territories and select office locations that maximize client acquisition while minimizing overhead.

If you're considering opening additional law firm offices but unsure where to start, this video provides the exact analytics framework we used to identify high-potential locations and avoid costly mistakes. Learn why some of our most profitable offices are in surprising locations that most attorneys overlook.

Learn the five critical factors in successful law firm territory selection:

1 - The Google Maps Visibility Formula
Discover why 42% of potential clients click on map listings and how normative drive time expectations dramatically impact your catchment area. I explain why our Chicago Loop office failed despite ranking #1 and how the Smappen tool can help you avoid making the same mistake.

2 - The Demographic Analysis That Predicts Profitability
Learn our exact formula for evaluating territories: the ideal marriage rates, age demographics (25-64), and household income ranges ($75K-$200K) that correlate with family law client acquisition success. Find out why we target areas with at least 70,000 people meeting these criteria.

3 - Office Location Selection Strategy
Understand the counterintuitive reality that proximity to courthouses matters less than proximity to potential clients. Discover why client-centered location selection outperforms traditional lawyer-centered thinking when building a growing family law practice.

4 - Space Requirements and Leasing Approach
See why small satellite offices (500-600 sq ft) with just two meeting rooms often outperform larger spaces. Learn which shared office arrangements to avoid due to Google penalties, and how our keyless entry system provides critical usage data for expansion decisions.

5 - Why Data Must Drive Growth Decisions
Explore why convenience-based decision making fails compared to analytics-driven territory selection. I share real examples of how we identified surprisingly profitable markets while avoiding locations that seemed attractive but lacked growth potential.
Whether you're planning your first satellite office or building a multi-location family law practice, this interview provides actionable intelligence for strategic growth. This approach has been key to our firm's expansion from zero to $15+ million in revenue.

⚖️ Connect with me:
Website: https://jsterlinghughes.com/
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Disclaimer: This video shares our experience with law firm expansion and territory selection. Every market is unique and requires individual evaluation. Connect with us to discuss your specific situation.