Meta profits as ads promote illegal Israeli settlements in West Bank

Companies are selling homes in illegal settlements and individuals are fundraising to buy weapons for Israeli soldiers in Gaza.

Facebook has platformed more than 100 paid advertisements promoting illegal settlements and far-right settler activity in the occupied West Bank, an Al Jazeera investigation has found, raising concerns that the social media giant is profiting from content that may violate international law. Among the advertisements identified were also calls for the demolition of Palestinian homes, schools, and playgrounds, as well as fundraising appeals for Israeli military units operating in Gaza.
Facebook’s parent company Meta told Al Jazeera that any advertisements that ran on its platforms were reviewed by the company. While it admitted that some of the advertisements had since been removed for “violating our social issues, elections, and politics policies”, it did not specify whether the promotion of illegal settlements built on stolen Palestinian land breached those standards. Legal experts told Al Jazeera that Meta could be complicit in violations of international law by approving, accepting payment, and publishing these advertisements. Brian Leishman, an MP in the United Kingdom parliament, described the findings as “extremely concerning”. At least 52 paid advertisements from Israeli real estate companies were found promoting property sales in settlements across the occupied West Bank, targeting buyers from across Israel as well as some users in the UK and the United States. These advertisements were first published in March 2024, and many remain active on Facebook.

https://www.aljazeera.com/features/2025/3/31/meta-profits-as-ads-promote-illegal-israeli-settlements-in-west-bank

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