Ubisoft’s $2M Influencer Fail vs. Forgive Me Father 2’s Horror Win

Ubisoft’s $2M Influencer Fail vs. Forgive Me Father 2’s Horror Win

0:00 Ubisoft’s $2M Influencer Fail
34: 57 Game Start

Ubisoft shelled out $2.1 million to enlist over 800 influencers, including a hefty $76,510 payout to streamer HasanAbi, in a bid to propel Assassin’s Creed Shadows to success, amassing 179.4 million views. Despite a strong launch with 3 million players, the game faltered, trailing behind Assassin’s Creed Valhalla’s sales and battling backlash over historical inaccuracies and repetitive gameplay, contributing to Ubisoft’s financial struggles. Meanwhile, Forgive Me Father 2, a Lovecraftian boomer shooter from Byte Barrel, delivers a stark contrast—its retro-inspired chaos of frenzied gunplay and eldritch horrors thrives on indie grit, unburdened by corporate bloat. Shadows’ overhyped campaign couldn’t mask its shortcomings, while Forgive Me Father 2’s raw, unpolished energy offers a refreshing counterpoint, proving that passion can outshine a bloated budget in today’s gaming landscape.