Why Every Company Should Own Bitcoin: Matt Cole on Corporate Adoption at Mining Disrupt

Join Matt Cole, CEO of Strive (@strivefunds), as he shares his bold vision for corporate Bitcoin adoption at the Mining Disrupt Conference. From fighting ESG and DEI to advocating for Bitcoin as the ultimate savings asset, Matt explains why companies like GameStop, Microsoft, and even the S&P 500 should stack sats to future-proof their balance sheets. With a background managing $70B at CalPERS and a passion for capitalism, innovation, and meritocracy, Matt dives into Strive’s mission, GameStop’s $1.3B Bitcoin move, and why he’s pushing for $6B+ in BTC holdings. Don’t miss this deep dive into Bitcoin’s role in corporate strategy and America’s economic future!

Follow Matt Cole on X: @ColeMacro

Learn more about Strive: strive.com
Conference: @miningdisrupt

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Disclaimer:
The content provided in this video is for informational and educational purposes only and is not intended as financial or investment advice. The views expressed in this video are those of the hosts and guests and do not necessarily reflect the position of Protocol Pulse. Viewers are advised to conduct their own research and due diligence or consult a professional financial advisor before making any investment decisions.