Cicero on Oratory - B2 - XLIII XLIV

Cicero on Oratory - B2 - XLIII XLIV

Cicero discusses the importance of character and demeanor in effective oratory. He emphasizes that an orator's moral uprightness and positive conduct are crucial in persuading both judges and audiences. The manner in which one speaks—gentle, moderated, and appealing—can significantly affect the reception of the message being delivered. Cicero also contrasts this with more aggressive forms of oratory that aim to provoke strong emotions, suggesting that a speaker should understand the audience's predispositions to tailor their approach accordingly.

Key Points:

Morality in Speaking
Cicero highlights that the orator's morals and integrity play a significant role in their effectiveness. The character of the speaker and those they represent should merit respect, while the opposing side should evoke disapproval, influencing the audience's favor.

Demeanor and Tone
The speaker's demeanor, including a soft tone and modest expression, is vital for creating goodwill among listeners. Cicero advises that a certain gentleness in delivery can make the orator more appealing, particularly when addressing sensitive issues.

Appealing to Emotions
Understanding and appealing to the emotions of the audience is essential. An orator should strive to elicit favorable feelings from judges to facilitate persuasion, embracing the emotions the audience brings with them.

Adjustment of Strategy
Cicero notes that effective oratory requires adapting one’s strategy based on the audience's sentiments. If the judges are initially neutral or biased, the orator must work diligently to shift their emotions in favor of their argument.

Power of Eloquence
Eloquence is portrayed as a powerful tool that can sway even those who are resistant. Cicero describes eloquence as a commanding force that can influence opinions and behaviors, highlighting its value in the realm of public speaking.