How to Structure Your Law Firm Website for Multiple Locations (Pt 2 of 3)

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In this technical deep-dive with Tony Karls, President of Rocket Clicks and my co-founder at Sterling Lawyers, we reveal the exact website structure that helped us grow our family law practice to 26 locations and $15 million in revenue. Discover the critical mistakes most multi-location law firms make that confuse Google and dramatically reduce their lead flow.
If you're planning to expand your law practice beyond a single office, this video provides the technical blueprint to ensure your website properly supports your growth strategy. Learn why our website traffic initially fluctuated wildly between locations and the specific structural changes that solved the problem.

Learn the five critical elements of an optimized multi-location law firm website:

1 - The Single vs. Multi-Location Website Structure Difference
Discover why simply adding location addresses to your footer creates confusion and kills your rankings. Learn the proper structure for both single-location sites and how to build a website that supports future growth even if you only have one office today.

2 - The Location Hub Page Strategy
See how creating a dedicated "Locations" hub page with individual location pages dramatically improves Google's understanding of your practice areas. I explain why each location needs its own dedicated page with specific mapping elements to maximize visibility.

3 - The Backlink Strategy That Prevents Ranking Cannibalization
Learn why using exact match anchor text in backlinks (like "Milwaukee Divorce Lawyer") can actually harm your multi-location strategy by causing the wrong pages to rank for local searches. Discover why "naked URLs" are the secret to consistent ranking across all locations.

4 - How to Appear Local While Operating Multiple Offices
Understand the counterintuitive reality that appearing as a smaller, local firm often increases conversion rates. See why we abandoned our IVR system despite the operational efficiency in favor of the 7-10% increase in call volume from having live receptionists.

5 - Future-Proofing Your Website for Multi-State Expansion
Learn from our experience expanding from Wisconsin to Illinois and the content challenges that created. Discover how to structure your URLs from the beginning to accommodate future state expansion without requiring disruptive website restructuring.

Whether you're a solo practitioner planning your first satellite office or managing a growing multi-location practice, this interview provides the technical foundation to ensure your website supports rather than hinders your growth strategy.

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Website: https://jsterlinghughes.com/
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❗️DISCLAIMER❗️ This is not legal advice. I AM NOT YOUR LAWYER. Sorry! All content provided is for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. Nothing here should be construed to form an attorney-client relationship. All non-licensed clips used for fair use commentary, criticism, and educational purposes. See Hosseinzadeh v. Klein, 276 F.Supp.3d 34 (S.D.N.Y. 2017); Equals Three, LLC v. Jukin Media, Inc., 139 F. Supp. 3d 1094 (C.D. Cal. 2015).