AI-Powered CIO: Secrets to Winning the Data War with John Ayers

**🎧 Whether you're rethinking your CRM stack or exploring AI in Salesforce, this is a must-watch for modern tech leaders.**

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In this episode of the Heartbeat Podcast, host Mike Sommer sits down with John Ayers, a seasoned expert in customer experience, AI-driven personalization, and digital business transformation. John takes us through his fascinating career—from the rise of desktop publishing and MP3s to mobile responsiveness and the AI boom—sharing hard-earned lessons from navigating massive tech shifts.

Together, they unpack:

- How data powers personalization and why it’s the backbone of modern customer experience
- The game-changing role of AI in boosting efficiency and redefining user engagement
- The "data flywheel" effect and how to pick the right use cases for digital transformation
- Why trust is non-negotiable in brand relationships—and how to protect it
- AI’s impact on user behavior and the future of digital advertising

John also reflects on his journey, offering wisdom on staying curious, finding balance, and mentoring the next wave of leaders. Whether you’re a CIO, tech enthusiast, or business strategist, this conversation is packed with insights to help you thrive in today’s AI-driven world.

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00:00 Introduction to Heartbeat Podcast
00:22 Guest Introduction: John Ayers
01:03 John Ayers' Career Journey
05:34 The Role of Data in Advertising
08:49 AI and Real-Time Personalization
11:04 Lessons in Digital Transformation
21:32 The Future of AI in Customer Experience
30:15 Balancing Technology and Human Experience
38:33 Closing Thoughts and Reflections