Episode 368: How can banks utilize marketing personalization?

This episode examines an article from Independent Banker Magazine titled “Marketing personalization is more than adding names to emails.” Marketing personalization is about reaching a younger audience using a hyper-personalized approach. The article considers if gamification should be part of your personalization mix. It outlines avenues for personalization, which include direct mail, email, websites, and branch and call centers. In addition, how should you safeguard a customer’s privacy? A link to the article is included below.

Link: Marketing Personalization Is More Than Adding Names to Emails