Kia’s Bold Vision Shines at Milan Design Week: Your Future Ride Awaits

Imagine a world where your car isn’t just a way to get around—it’s a lifestyle. That’s the bold vision Kia unveiled at Milan Design Week from April 7-9, 2025, at Eastend Studios in Milan, Italy. Their “Transcend Journey” display wasn’t just about sleek vehicles; it was a glimpse into a future where cars adapt to your life, whether you’re navigating city streets, hauling cargo, or escaping to the wilderness. From the versatile Kia PV5 to the rugged WKNDR concept and the urban-chic Concept EV2, Kia’s lineup is proof that the future of driving is electric, customizable, and downright exciting.

Milan Design Week is the global stage for cutting-edge design, drawing creators and fans to marvel at everything from futuristic furniture to, yes, the vehicles we drive. For the third year running, Kia rolled into this creative hub to showcase its “Opposites United” design philosophy—a blend of bold contrasts that makes their cars both functional and jaw-dropping. This year, Kia brought lead designers from their global studios, hosted a design symposium, and put their latest creations front and center: the production-ready PV5, the adventure-ready PV5 WKNDR concept, and the city-smart Concept EV2. It’s not just about looks—these vehicles show how Kia’s focus on design delivers ease, durability, and style that resonate with real life.

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