How to Create Custom Audiences for Facebook Remarketing (2025 Strategy)

video, I’ll guide you step-by-step on how to create powerful Custom Audiences for your Facebook remarketing campaigns. If you want to bring back website visitors, target your email list, or re-engage people who watched your videos—this is the tutorial for you.

I’ll walk you through the Meta Business Manager dashboard and show you how to create audiences based on website traffic, customer lists, app activity, and engagement. This is one of the most effective tools for increasing conversions and lowering your ad costs. Whether you’re a beginner or already running ads, Custom Audiences are a game-changer.

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