From Combat to Craft: How Warfighter Improvises, Adapts, and Overcomes [EXTENDED VERSION]

Warfighter Cigars just dropped a bold new look—and today, I’m sitting down with Jon Simon to talk all about it.
Get the ALL NEW Warfighter at daily low prices: https://cigarsdaily.com/brand/warfighter-tobacco/

After 10 years in the cigar game, Warfighter has learned a lot. Some things they nailed… others, well, they learned the hard way. But through it all, they’ve stayed true to their mission: to create premium cigars that celebrate the warrior lifestyle. Now, they’re leveling up with a total rebrand—new boxes, new bands, and a whole new visual identity that actually tells their story in a way every aficionado can understand.

In this video, Jon and I break down the thought process behind the redesign, what’s changed, and what lessons they’ve picked up along the way. It’s a real behind-the-scenes look at how a cigar brand evolves—not just with the leaf, but with its look, its feel, and its message.

So grab your favorite stick, kick back, and join us as we talk about adapting, overcoming, and crafting a better cigar brand—one honest lesson at a time.
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