Customers don’t need another ‘best product.’ They need a reason to notice.

Ever noticed how a frog ignores a fly sitting still but snaps it up the moment it moves? That’s because the frog’s brain is wired to notice change, not things that stay the same.

People work the same way. We don’t pay attention to what’s familiar—we only notice what’s new, different, or unexpected.

That’s why in marketing, blending in is the fastest way to be ignored. If your brand, your message, or your product looks just like everything else, nobody cares.