The Anchoring Bias: Why The First Offer Matters [Negotiations 101]

Anchoring is a cognitive bias that skews your judgments based on the first piece of information you see. Whether in negotiations, medicine, or everyday choices, this bias influences even the smartest minds.

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COLLABORATORS
Script: Jonas Koblin and Ludovico Saint Amour di Chanaz, PhD
Cartoon artist: Pascal Gaggelli
Producer: Selina Bador
Voice artist: Matt Abbott
Coloring: Nalin
Editing: Peera Lertsukittipongsa
Sound Design: Miguel Ojeda
Publishing: Vijyada Songrienchai

SOUNDTRACKS
Friendly Phantom - Shaun Frearson
Midnight Mischief - Jonathan Boyle

On https://sproutsschools.com, you'll soon also find:
-All our sources
-Ideas for a classroom project on the topic
-The full script, core graphics, and additional resources
-The video without background music (good for divergent minds)

CHAPTERS
00:00 The psychological trick
00:16 What is anchoring?
00:30 Anchoring effect and impact
01:09 Rigged wheel experiment
01:40 Morris’ MBA experiment
02:20 The hidden influence
02:51 What do you think?
03:11 Sprouts book promo
03:43 Ending
03:57 Patrons credits

#sproutsschools #psychology #anchoringeffect #cognitivebias