How Small Businesses Can Use AI to Understand Customers - Tom Wheelwright, Sandra Matz

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Join Tom Wheelwright as he explores how entrepreneurs can use data collection and the algorithm to psychologically target for their own small businesses with his guest, author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior - Sandra Matz.

Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School in New York. As a computational social scientist, she studies human behavior and preferences using a combination of Big Data analytics and traditional experimental methods.

In this episode, discover how you can use tools from computer science as a window into your customer’s psychology to better solve their problems with your product; while also recognizing that just because you can influence human behavior - doesn’t always mean you should.

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00:00 - Intro.
02:55 - What is Psychological Targeting?
06:54 - How to find the best audience and expand.
12:20 - Identify the consumer's problems.
15:40 - Just because you can do it, doesn’t always mean you should.
20:50 - Questions to narrow your focus.
24:15 - Company Data vs. Individual Consumer Data
29:45 - 2-3 Steps You Can Take Now
33:43 - Closing Statements

Looking for more on Sandra Matz?

Book: “Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior”
Website: human-performance.ai, sandramatz.com, www.mindmasters.ai
LinkedIn: / sandra-matz-6824742b