The Private Equity Playbook: How Toys R Us Was Strategically Dismantled

This wasn’t just corporate mismanagement—it was calculated asset stripping. In this viral exposé, we break down how private equity firms decimated a century-old retail giant in just two years using a shockingly legal system of financial cannibalism:

🔹 Sell the land to a sister firm
🔹 Lease it back at inflated prices
🔹 Liquidate warehouses and inventory
🔹 Drain infrastructure, then force bankruptcy
🔹 Fire-sale the leftovers to another sister firm
🔹 Resell the IP—and repeat the cycle

This is how private equity doesn’t just buy companies—they bleed them, extract everything of value, then move on to the next.

Watch and learn how the game really works—and why it’s happening to more brands than you think.