From Belief to Buy-In: How to Create Content That Converts feat. Molly Cahill

Do people really understand what you offer—or are you just shouting into the void? In this follow-up episode, Dr. Lauryn and marketing expert Molly Cahill move from theory to tactics, revealing the real reasons most healthcare providers struggle to create content that drives action. From patient psychology to platform strategy, this is your roadmap to building a personal brand that actually sells.

They explore why talking about symptoms isn’t selling out, how to validate patient experience without pandering, and what it really takes to build trust online. Lauryn shares her go-to strategy for converting small audiences, why opinion-sharing is a brand-builder, and why waiting for more followers is the worst strategy of all. If you’ve ever felt stuck between being helpful and being “sales-y,” this episode is your blueprint for finding the sweet spot.

Key Takeaways:
Stop avoiding symptom-based content. Speaking directly to patient concerns is how you change beliefs—and convert them into care.
Trust isn’t built when you sell—it’s built when you share. Posting your honest opinions consistently trains your audience to value your voice.
Authority grows from authenticity. You don’t need a massive following to make sales—you need engaged, aligned people who trust what you say.
Start now, not later. If you’re waiting to “look like an influencer” before showing up, you’re missing the point—and the opportunity.

About the Guest:
Molly Cahill is a social media strategist and coach who helps chiropractors and holistic health professionals grow their practices through authentic Instagram marketing. A former public school teacher turned entrepreneur, Molly’s approach focuses on sustainable strategies that attract loyal patients without the overwhelm. Through her courses, consulting, and podcast, she empowers providers to market with clarity, confidence, and personality.

Get Molly’s free guide on how to pick pinned posts: http://mollycahill.com/pinned

Learn more about Molly’s services: https://mollycahill.com/
Follow Molly on Instagram: https://www.instagram.com/mollyacahill/
Follow Molly on Facebook: https://www.facebook.com/mollyalexcahill

Resources:
For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar: https://sheslaystheday.mykajabi.com/beyond-brick-and-mortal

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00:00 Intro & Part 1 Recap
05:18 Guest Bio
06:10 Opening Prayer
08:00 Changing Beliefs
19:44 Building An Engaged Audience First
26:54 Get Used To Sharing Opinions
33:32 Creating Specific Niches
41:43 Free Downloads

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