What Defines a Brand?, #006
What Defines a Brand?
https://thetranscendent.org/fundamentals-of-brand-design
Summery
Branding is often misunderstood, encompassing more than just logos; it represents an organization's promise, reputation, and core idea. A logo identifies, while a brand fosters emotional connections and loyalty. Successful branding creates advocates among consumers, shaped by public perception rather than solely by the organization.
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