No One Talks About These… But They’re the Key to Success

Being a business owner isn’t just about strategy and spreadsheets—it’s about people. And while hard skills like marketing and finance matter, it’s the soft skills that can truly make or break your business.

In this episode of The Cozy CEO, I’m breaking down the 5 essential soft skills that every entrepreneur needs to master to grow, lead, and thrive—no matter what stage you’re in.

🎯 What You’ll Learn:
✔️ Why empathy is your greatest sales tool
✔️ How resourcefulness keeps your business moving
✔️ Why perseverance separates winners from quitters
✔️ The #1 communication mistake most business owners make
✔️ How adaptability keeps you relevant in a fast-changing world

These skills won’t show up on your P&L—but they’ll change the way you lead.

👇 Comment below and tell me:
What soft skill are you working on right now?

Timestamps
00:00:00 – Why Soft Skills Matter for Business Owners
00:00:56 – Skill #1: Empathy – Understanding Before Selling
00:01:19 – Skill #2: Resourcefulness – Solving Problems Creatively
00:01:54 – Skill #3: Perseverance – Staying the Course
00:02:24 – Skill #4: Communication – Clarity is Everything
00:02:50 – Skill #5: Adaptability – Pivoting with Purpose
00:03:14 – Why These Skills Are Critical and How to Build Them

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💡Resources to get you going
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About us. Kimberly Ferguson is the face behind Emerald Expectations Accounting. She has a Bachelors Degree in Business Management, a Masters Degree in Accountancy, and is an Enrolled Agent with the IRS. She is also a Certified CFO through the CFO Project.

Founded on the principles of Integrity, Respect and Excellent Customer Care, Kimberly started her company because she hated the way she saw her clients being treated while working at another accounting firm. She wanted to serve small business owners in a way that actually made a difference in their lives.

-- DISCLAIMER – Kimberly Ferguson, Emerald Expectations Accounting LLC and related parties do NOT provide tax, legal, or accounting advice. This content has been prepared for information purposes ONLY and is not intended to provide and should not be relied on for tax, legal, or accounting advice. Viewing this video does NOT create an accountant-client relationship with Kimberly Ferguson or Emerald Expectations Accounting. You should consult your own tax, legal, and accounting advisors for professional advice.

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