The CFO's Guide to SUCCESSFUL Growth Strategy

In this powerful episode of The King Dems Podcast, we dive deep into CFO insights, FinTech innovation, and bold business strategy with Monica Roca-Quesada — a leading fractional CFO, entrepreneur, and FinTech advisor. We explore how modern companies must harness data utilization, financial forecasting, and a growth mindset to thrive in today’s uncertain economy.

Monica breaks down the myths around hiring a CFO, why accounting is more than just numbers, and how entrepreneurship demands adaptability and clarity. From empowering women in business to fostering collaboration and resilience, this episode offers actionable insights for founders, consultants, and strategic thinkers alike.

If you're serious about making smarter decisions, scaling sustainably, and transforming your operations through the power of financial intelligence, this episode is a must-watch.

Topics include:
✅ Building profitable systems
✅ Using data to drive clarity
✅ Navigating generational differences in tech adoption
✅ Balancing qualitative and quantitative insights
✅ Mindset shifts every modern leader must embrace

Chapters:
00:00 Introduction to the Money Woman
04:30 The Journey from Accounting to Fractional CFO
07:37 Understanding the Role of Data in Business
10:34 The Importance of Mindset in Business
13:32 Misconceptions About CFOs
16:27 The Machine of Business: Profitability Drivers
19:35 Financial Forecasting in Uncertain Times
22:39 Scaling Up: What Business Owners Should Do
25:34 Advice for New CFO Firms
28:30 Building Relationships in Financial Services
31:38 Standing Out in a Competitive Market
34:33 Leveraging Experience as a CFO
37:26 The Value of Win-Win Relationships
40:43 Qualitative vs Quantitative Data in Business
43:30 The Importance of Qualitative Data
44:08 The Power of Incubators and Ecosystems
45:55 Mindsets: Fixed vs. Growth
47:59 The Value of Open Conversations
50:01 Building Relationships and Community
52:19 The Shift from Doer to Leader
55:20 Documentation and Adaptability
59:12 Navigating the Founder Journey
01:02:43 The Role of Curiosity in Growth
01:08:58 Living an Extraordinary Life
01:11:29 Experiences as a Woman in Business

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