This Mistake is Burning Your Google Ads Budget Without Any Conversion

The mistake is that you don't have a negative keyword list. If you don't know, negative keywords are specific words we use in our Ads to tell Google not to show our Ads when people search for those terms. They help ensure your Ads don't pop up for searches that aren't actually related to what you are offering.

For example, if you are a plumber, you don't want your Ad to show up when someone searches for "Plumber tools" because anyone searching for that is probably looking to buy tools, not hire a plumbing service. And that is a waste of your Ad money.

So you would add terms like "Plumber Tools" to a negative keyword list. This way, you are not wasting your budget on the wrong Audience. You are only showing your Ads to people who are actually interested in what you are selling. In simple terms, Negative keywords help keep your Ads away from irrelevant searches and save you money.

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