Apple's $700 Wheels Rip-off Explained

Why Does Apple Charge $700 dollars to Add Wheels to The Mac?

So at first you might think these wheels are just about profits, but experts would disagree. It comes down the 3 things, with the last one being the main cost.

3. The Tooling. So every time you design a new product, you need new tooling to make it. This is at first expensive, then cheaper when you spread the cost over millions of units. But Apple won't get there with a $10,000 dollar Mac.

2. The Marketing. Remember the $10,000 dollar Apple watch, $1,000 monitor stand, or $300 Picture Book? Analysts say Apple probably loses money on these products, but the free publicity makes up for it.

1. The Brand. So research shows that when you take the same product, but add a higher price, people think it's better. Apple is a premium brand it's...

Sources:
https://www.theverge.com/2020/5/13/21257011/apple-mac-pro-wheels-skateboard-braille-skateboarding

https://youtu.be/mBHY_Qaw5AI?si=5kltfPZz3XO955bC&t=501

https://www.businessinsider.com/apple-mac-pro-wheels-price-700-iphone-11-2020-4

https://www.apple.com/shop/buy-mac/mac-pro/rack