Fiat 500 Abarth Marketing Strategy (2012) | Behind the Brand with Matt Davis

Discover the Fiat 500 Abarth marketing strategy straight from the source.
In this exclusive 2012 video, Matt Davis — then Head of Fiat Product Marketing — shares how the iconic Fiat 500 Abarth was positioned for the U.S. market.
Learn what made this compact powerhouse more than just a car, and how Fiat built a brand around attitude, heritage, and raw performance.

💡 This is part of our in-depth Abarth series at autocrazy.eu, where official footage meets true car passion.

#Abarth #Fiat500Abarth #Fiat #MarketingStrategy #CarBranding #HotHatch #ItalianCars

🧠 What you'll discover:

The marketing philosophy behind launching Abarth in a new market

How heritage and performance shaped the brand identity

The emotional and visual strategy that connected Abarth with enthusiasts

🚀 It’s not just about the specs:

The Abarth 500 delivers more than power — it delivers attitude.
This episode shows how branding, history, and emotion are just as important as horsepower.

📂 Abarth Series Playlist:

🎞️ Watch all Abarth insights & action here [https://rumble.com/playlists/WoG7Z3WvXOg]
◀️ Previous Video:
🎥 Under the Hood: Fiat 500 Abarth with Mike Vincent | Powertrain Secrets Unveiled (2012)
Watch now [https://rumble.com/v6swhex-under-the-hood-fiat-500-abarth-with-mike-vincent-powertrain-secrets-unveile.html?mref=4lhr0t&mc=f4kuc]
🏁 About autocrazy.eu

autocrazy.eu – Fueled by your passion.
Currently featuring Abarth, Fiat, Alfa Romeo, and Lancia — and soon even more legendary car brands.
What you’ll find:

Exclusive factory footage

Brand & engineering stories

Rare heritage clips
🌍 Explore more: https://autocrazy.eu