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1. Realize Referrals Can’t Be the Only Lifeline
I used to think “word of mouth” was the gold standard… until the leads dried up during a slow season. That’s when I realized real growth comes from systems—not handouts.
2. Finally Tracking My Marketing (And Where My Money Was Really Going)
I once dumped money into ads without knowing which ones worked. Call tracking changed that overnight. Assigning different numbers to Google, Facebook, and yard signs showed me exactly where to double down.
3. Watching My Site Blow Up After Adding City Pages
I thought one website page could rank for every city I served. Wrong. Creating specific “Roofing in [City]” pages with photos and keywords made me pop up everywhere. Leads started flowing in from towns I’d barely touched before.
4. Learning That Homeowners Actually Read the “About Us”
For years, my About page was… bland. When I finally shared my story—why I started, who’s on my crew, real photos—engagement went crazy. People don’t hire logos. They hire people.
5. Realizing Speed Kills (Or Saves) the Sale
I used to miss leads because I took hours to respond. Now, I use a CRM that fires off instant texts and emails. Leads stay warm, and I stay booked. 🚀