This Google Ads Secret Saves You HUNDREDS in Ad Spend!

When setting your budget for your Google Ads, always tick "Set a maximum cost per click bid limit" off. If you don't set the maximum cost per click limit, Google will spend your Ad budget by choosing a huge amount per bid for every click.

When putting the maximum cost per click, always put a random number in because then you will outbid anyone bidding 7 or 5 pounds. After a few weeks, analyse the data and see if you are being outbid by your competition, and accordingly increase or decrease the bid limit.

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