Matt McPherson: How This Bowhunter Built a Multi-Million Dollar Empire Through Grit | MTNPOD #115

Dustin sits down with Matt McPherson, the visionary behind McPherson Guitars and Mathews Archery. From revolutionizing bowhunting to crafting world-class guitars with groundbreaking designs, Matt shares how his passion for engineering, music, and the outdoors has shaped his career.

We’ll dive into the latest innovations at Mathews Archery, including the 2025 LIFT X, and explore the inspiration behind his Land Unlocked documentary, which highlights adventure and responsible land access. Plus, we’ll discuss how faith and family continue to drive his work, and what’s the latest at McPherson Guitars.

Follow Matt on Instagram @mathewinc or @mcphersonguitars and visit MATHEWS ARCHERY or MCPHERSON GUITARS WEBSITE to learn more.

----

Recommended Episode: Watch Kyle Thompson, host of Undaunted Life & Daily Blade, on MTNPOD #114 - https://youtu.be/v6tvJk8F8A4

Join Dustin Diefenderfer, Founder of MTNTOUGH Fitness Lab and creator of the MTNTOUGH+ Fitness App in the top podcast for Mental Toughness and Mindset. (P.S. 🐏 Get Your First Month of MTNTOUGH Free Use Code "MTNPOD" @ https://mtntough.com/.) On this show, we delve into guests' purpose, mentality, and mental toughness so you can learn from the best of the best. Whether you're a seasoned backcountry hunter, an outdoorsman, or simply someone who wants to level up your mindset, this is your go-to source for inspiration, expert insights, campfire tales, entrepreneurship, and stories of perseverance and triumph.

Presented by Sig Sauer.

V I D E O S TO W A T C H N E X T

🎙️ More MTNTOUGH Podcast Episodes: https://www.youtube.com/playlist?list=PLdAelJZ1bZWr5v6K_-IPix0tq8b7xH1ms

S U P P O R T O U R S P O N S O R S:

🔫 AmmoSquared is America’s Ammunition Reserve! Get 75 rounds of 9mm—completely FREE when you sign up: https://bit.ly/MtnTough

🥩 MEAT! Your Maker, Use link: https://www.meatyourmaker.com/?avad=4...

💊 Get 20% off MTNTOPS Supplements, Use Code "MTNTOUGH" Here at checkout: https://mtn-ops.sjv.io/LXkPEo

🔊Get a Free Hat with Code TOUGH when you purchase a Gen 2 Turtle Box Speaker: https://turtleboxaudio.com/products/turtlebox-speaker-gen-2

__________________________________________

W H A T I S M T N T O U G H F I T N E S S?

MTNTOUGH is The #1 Fitness App Trusted By The Dedicated
Our premier functional fitness programming is conveniently packaged for hunters, first responders, military, and mountain athletes. Train at home, at the gym, or on the go.

Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.