Google Ads vs Facebook Ads for Milton Keynes Companies and SMEs

🎥 Google Ads vs Facebook Ads – Which Is the Best Ads Platform in 2025?
Welcome to The Milton Keynes Business Channel — your go-to source for local-first digital marketing insights built specifically for UK businesses and ambitious SMEs.

In this episode, we tackle one of the most common and important questions in digital advertising today:

“Should I invest in Google Ads or Facebook Ads in 2025?”

Whether you're a local café owner in Bletchley, a fitness studio in Stony Stratford, or a B2B consultancy based in Central Milton Keynes, knowing where to put your ad budget is critical to generating real results without wasting money.

This video breaks down the key differences between the two ad giants — Google and Facebook (Meta) — and helps you decide which platform is better aligned with your goals, your audience, and your business model in today’s digital landscape.

💡 In This Video, You’ll Learn:
✔ What makes Google Ads and Facebook Ads fundamentally different
✔ The strengths and weaknesses of each platform in 2025
✔ When to use one over the other — or both together
✔ How targeting, cost, and intent differ across platforms
✔ Real-world use cases for local Milton Keynes businesses
✔ Our verdict on which platform delivers better ROI in 2025

Whether you’re new to paid ads or looking to shift your strategy, this guide will equip you with the clarity and confidence you need to choose the right ad channel for your business.

🎥 Google Ads vs Facebook Ads – Which Is the Best Ads Platform in 2025?
Welcome to The Milton Keynes Business Channel — your go-to source for local-first digital marketing insights built specifically for UK businesses and ambitious SMEs.

In this episode, we tackle one of the most common and important questions in digital advertising today:

“Should I invest in Google Ads or Facebook Ads in 2025?”

Whether you're a local café owner in Bletchley, a fitness studio in Stony Stratford, or a B2B consultancy based in Central Milton Keynes, knowing where to put your ad budget is critical to generating real results without wasting money.

This video breaks down the key differences between the two ad giants — Google and Facebook (Meta) — and helps you decide which platform is better aligned with your goals, your audience, and your business model in today’s digital landscape.

💡 In This Video, You’ll Learn:
✔ What makes Google Ads and Facebook Ads fundamentally different
✔ The strengths and weaknesses of each platform in 2025
✔ When to use one over the other — or both together
✔ How targeting, cost, and intent differ across platforms
✔ Real-world use cases for local Milton Keynes businesses
✔ Our verdict on which platform delivers better ROI in 2025

Whether you’re new to paid ads or looking to shift your strategy, this guide will equip you with the clarity and confidence you need to choose the right ad channel for your business.

⚖️ Google Ads vs Facebook Ads — Core Differences
Let’s break down the core functions of both platforms:

🟩 Google Ads = Intent-based advertising
Your ads appear when users are actively searching for something — like “best accountant in Milton Keynes” or “emergency plumber near me.” These are high-intent clicks, and often result in fast conversions.

🟦 Facebook Ads = Interest-based advertising
Facebook (and Instagram, powered by Meta Ads) shows ads to users based on demographics, behaviours, and interests — even if they’re not actively searching. It’s ideal for awareness, retargeting, and building loyalty.

📊 2025 Update: What’s Changed This Year
In 2025, both platforms have evolved:

🔍 Google Ads has doubled down on AI-powered automation, Smart Bidding, and Performance Max campaigns — helping advertisers reach users across Search, Display, YouTube, Maps, and more.

📱 Facebook Ads (Meta) now offers better integration with WhatsApp, Reels, and Shops — plus improved local targeting and AI-driven creative tools that make testing easier and faster.

But which one gives you the best value?

📈 Platform Strengths in 2025
✅ Google Ads: Best for…

High-intent purchases (legal, healthcare, trades, urgent services)

Local service-based businesses (e.g., “dentist near me”)

eCommerce products with strong search volume

B2B services targeting decision-makers by keyword

Phone call conversions and in-store directions

✅ Facebook Ads: Best for…

B2C businesses targeting lifestyle and interests (fitness, fashion, food)

Building brand awareness before search intent happens

Visual-first products and offers

Local events, contests, and community engagement

Retargeting visitors who didn’t convert the first time

💸 Cost Comparison: Google vs Facebook in 2025
📉 Google Ads

Average CPC in the UK (local services): £1.20 – £5.00+

High intent = higher cost, but often higher conversion rate

📉 Facebook Ads

Average CPM in the UK: £6 – £12

Lower cost per click (~£0.30–£1.00), but lower intent

Facebook PPC agency: https://miltonkeynesmarketing.uk/facebook-ppc-agency/