TCS 130: BBC's Lug Tread + Business Success, Marketing Blunders, and Billion Dollar Mines

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From Rock Legends to Mine Majors—This Episode Hits Every High Note
Jimi Hendrix, Bud Light, and billion-dollar mining projects? Only on The Crownsmen Show. Hosts Jerrod Downey, Rory Bamford, and Roy Slack sit down with a cold Beau’s Lug Tread lagered ale and take you through a whirlwind of music history, marketing fails, and real-world business growth.

In this episode, we cover:
- How Jimi Hendrix opening for The Monkees explains modern marketing missteps
- Why Bud Light's influencer controversy lost core customers—and how to avoid it
- How Steam Whistle and Beau’s Brewing pulled off a smart, brand-aligned merger
- The gritty realities of growing a business year by year, keeping the edge alive
- Major mining developments: Sedibelo’s P-S-M Project, Ivanhoe’s Platreef, Blyvoor Gold, Artemis Gold, and MAG Silver’s Juanicipio Mine

From brand loyalty and business lessons to billion-dollar mining ventures in South Africa, Mexico, and Canada, this episode blends powerful insights with unforgettable stories—and yes, someone did get hit in the face at a Five Finger Death Punch concert.

Watch the full episode now — the insights, the stories, and the beer are waiting.

Featured Beer: Beau’s Brewing Co. Lug Tread Lagered Ale
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🔹 The Crownsmen Show "The Voice of Industry"
Each week we unpack the industrial sectors of North America. We explore the latest in technology, opportunities, challenges, leadership, and government policies. Industry experts from mining, energy, construction, transportation, forestry, and agriculture join the show to share their insights and give you in-depth access to their industry.

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Cranky Old Men Drinking Beer has partnered with The Crownsmen Show to add some 5% liquid fueled levity that only a cold beer can bring. What we lose in focus we make up for in bringing you very candid, possibly even cranky, reviews of some interesting and unique brews.

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🔹 The Team
Hosted by:
Jerrod Downey | LinkedIn: https://www.linkedin.com/in/jerroddowney/
Roy Slack | LinkedIn: https://www.linkedin.com/in/roy-slack-8a2b7310/
Rory Bamford | LinkedIn: https://www.linkedin.com/in/rory-bamford-crownsmen/

Crownsmen’s Executive Producer: Rory Bamford (Contact for Booking )
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Director and Co-Host: Gaudy Molina | LinkedIn: https://bit.ly/3b8Mhpe

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