From Invisible to Influential: Personal Branding for Business Owners feat. Amy Landino

What if your personal brand isn’t just about “being seen,” but about building a thriving business? In this high-energy and wisdom-packed episode, Dr. Lauryn sits down with the original YouTube branding queen, Amy Landino, to talk all things personal branding, visibility, and showing up online—even if you're shy, awkward, or terrified of being judged. Whether you're a chiropractor, coach, or creator, this conversation will get you thinking differently about how (and why) to start showing up on camera.

Amy shares the origin story of her YouTube career, how she created one of the first influencer business models, and why personal brands are no longer optional for personality-led businesses. You’ll learn why being interesting is not the goal, how to start creating content even if you're scared, and the power of the "Fake Assistant Method" to protect your time and set boundaries. If you've ever wondered how to turn your expertise into influence and your influence into income—this one’s for you.

Key Takeaways:
Your personal brand is happening—with or without you. Amy explains how everyone already has a personal brand, and why being intentional about it is the key to growth, visibility, and credibility.
Face-to-camera content is non-negotiable. If you want to stand out and connect with your audience, you have to speak directly to them—even if you're scared or hate how you look on camera.
You don’t need a fancy team—just a fake assistant. Amy walks through her viral “Fake Assistant Method,” showing how solopreneurs can start protecting their time and elevating their positioning today.
Stop marketing to your friends and family. Amy breaks down how to speak to your ideal client (your “Charlotte”) instead of worrying about who's watching your stories.

About the Guest:
Amy Landino is a globally recognized speaker, bestselling author, and the founder of GATLUW House, a personal development and creative agency. Known for her early influence as a YouTube pioneer in social media strategy, Amy helps personality-led business owners grow into seven-figure thought leaders by building intentional, powerful personal brands. Her viral frameworks—like the Fake Assistant Method—have helped thousands create smarter boundaries, stronger content, and more scalable businesses.

All things Amy Landino: https://amylandino.com/
Check out AmyTV: https://www.youtube.com/@AmyTV
Follow Amy on Instagram: https://www.instagram.com/schmittastic/?hl=en

Resources:
For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar: https://sheslaystheday.mykajabi.com/beyond-brick-and-mortar

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00:00 Introduction
01:45 Guest Bio
03:15 Opening Prayer
04:44 Age X Credibility Paradox
09:02 Amy’s Early Internet Origins
15:17 Social Media Became Required
17:47 Evolving Your Dream Client
19:50 Defining Your Personal Brand
24:53 Defining A Thought Leader
30:21 The Obstacle is the Way
36:15 Reactions from Loved Ones
42:38 Reality Show with Commercials
46:13 What is Shareable Content
50:06 Fake Assistants and Delegation
56:41 Where to Find More Amy

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