Student Work(Assignment)|MKM18 Case StudyGoogle’s Global Marketing Challenges|University of Brighton

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HowTo Education International Marketing Case Google Case Study MKM18 Assignment University of Brighton MSc Marketing Coursework Teaching Note Google Global Business Challenges Google Marketing Ethics Case Study International Trade

Student | Client Work(Assignment)|MKM18 Assignment 1- Google International Marketing Case Study |University of Brighton

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This long-format academic video MKM18 presents an in-depth teaching case study and teaching note on Google’s real-world international marketing challenges—focusing on censorship in China, privacy concerns in Europe, and antitrust allegations in the US and globally.

Highlights from the Case:
✅ Ethical Implications in Censorship Compliance
✅ Strategy & Response to GDPR and Data Privacy
✅ Managing Antitrust Allegations in Global Markets
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𝐖𝐞 𝐚𝐫𝐞 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬 𝐨𝐮𝐭! 𝐏𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐟𝐨𝐫 𝐬𝐜𝐡𝐨𝐨𝐥/𝐜𝐨𝐥𝐥𝐞𝐠𝐞/𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐚𝐬𝐬𝐢𝐠𝐧𝐦𝐞𝐧𝐭𝐬, 💻 𝐜𝐨𝐮𝐫𝐬𝐞𝐰𝐨𝐫𝐤,𝐥𝐚𝐛 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬/𝐫𝐞𝐩𝐨𝐫𝐭𝐬, 𝐞𝐱𝐚𝐦𝐬, 𝐪𝐮𝐢𝐳𝐳𝐞𝐬, 𝐝𝐢𝐬𝐬𝐞𝐫𝐭𝐚𝐭𝐢𝐨𝐧𝐬,𝐭𝐡𝐞𝐬𝐢𝐬; 𝐚𝐬 𝐰𝐞𝐥𝐥 𝐚𝐬 𝐩𝐫𝐨𝐨𝐟𝐫𝐞𝐚𝐝𝐢𝐧𝐠, 𝐞𝐫𝐫𝐨𝐫 𝐜𝐨𝐫𝐫𝐞𝐜𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐛𝐮𝐠-𝐟𝐢𝐱𝐢𝐧𝐠. 𝐀𝐥𝐬𝐨 𝐝𝐨𝐢𝐧𝐠 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲, 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬📊

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