Roofer Marketing Solutions

If your ads aren't converting and you're stuck wondering why people scroll past your roofing posts without clicking, it’s probably not your offer—or even your ad design. What you're missing might be the social proof that builds instant trust.

Here’s the reality: Homeowners don’t just want a roofer. They want proof that you’re reliable, that others trust you, and that you deliver what you promise. And guess what does that better than anything else?

👉 Customer testimonials.

Here’s How to Use Testimonials in Your Ads (Without Sounding Like Everyone Else)

1. Turn Written Reviews Into Visual Content
Don’t just post blocks of text. Turn 5-star reviews into clean, branded graphics or video slides with a headshot or name. Add a headline like “Why Sarah in Atlanta Trusts Our Roofers.” Make it personal. Make it scroll-stopping.
2. Use Video Testimonials in Retargeting Ads
Got a happy homeowner willing to talk on camera? Perfect. These authentic, raw clips work wonders in retargeting ads. They bridge the trust gap and help people say yes faster.
3. Put Star Ratings Front and Center
Whether it's a Facebook ad, Google Display ad, or a landing page—show your star rating proudly. “Rated 4.9★ by 137+ Homeowners in [City Name]” is more powerful than another “Free Estimate” headline.
4. Add Testimonials to Before/After Project Posts
Posting a job you just finished? Pair the transformation with a client quote:
“From the first call to the final shingle, they made it easy.” – Mark T., Orlando
Real words > generic captions.
5. Create a “Why Choose Us” Video Using Multiple Reviews
Stitch together clips or screenshots of reviews and overlay voiceovers reading them. Add music and end with a strong CTA. You just created an emotional trust-builder in under 60 seconds.