Client Work (Essay) | MKM20 Social Media’s Role in Consumer Behavior | University of Brighton

Student | Client Work( Assessment)| MKM20 Assessment 1 Individual Essay- Social Media Impact on Buyer Behavior | University of Brighton

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This long-format academic essay MKM20 explores how social media influences consumer behavior in the context of digital marketing. The essay evaluates key theories and frameworks, real-world campaigns (Nike, Apple, Coca-Cola), and ethical considerations in digital branding and communications.

Essay Highlights:
✅ Consumer behavior theories and digital application
✅ Role of influencers and brand perception
✅ Case study breakdown: Nike, Apple, Coca-Cola
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𝐖𝐞 𝐚𝐫𝐞 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬 𝐨𝐮𝐭! 𝐏𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐟𝐨𝐫 𝐬𝐜𝐡𝐨𝐨𝐥/𝐜𝐨𝐥𝐥𝐞𝐠𝐞/𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐚𝐬𝐬𝐢𝐠𝐧𝐦𝐞𝐧𝐭𝐬, 💻 𝐜𝐨𝐮𝐫𝐬𝐞𝐰𝐨𝐫𝐤,𝐥𝐚𝐛 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬/𝐫𝐞𝐩𝐨𝐫𝐭𝐬, 𝐞𝐱𝐚𝐦𝐬, 𝐪𝐮𝐢𝐳𝐳𝐞𝐬, 𝐝𝐢𝐬𝐬𝐞𝐫𝐭𝐚𝐭𝐢𝐨𝐧𝐬,𝐭𝐡𝐞𝐬𝐢𝐬; 𝐚𝐬 𝐰𝐞𝐥𝐥 𝐚𝐬 𝐩𝐫𝐨𝐨𝐟𝐫𝐞𝐚𝐝𝐢𝐧𝐠, 𝐞𝐫𝐫𝐨𝐫 𝐜𝐨𝐫𝐫𝐞𝐜𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐛𝐮𝐠-𝐟𝐢𝐱𝐢𝐧𝐠. 𝐀𝐥𝐬𝐨 𝐝𝐨𝐢𝐧𝐠 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲, 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬📊

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