Film Pitches Suck But You Need One

Would you like to build a pitch deck or one-sheet around your next idea?

You said:
Mention my film too
ChatGPT said:
Pitching a film is about telling a compelling story—quickly, clearly, and with purpose. It starts with identifying the emotional core of your project and leading with that. When I pitch, I always start with the hook—one line that captures attention—and then I build out just enough to paint the world and tone without losing momentum. With my film And On That Day, I leaned into the emotional weight of the story: a man haunted by a single moment that changed everything. That premise immediately told people it was a character-driven drama with emotional stakes—and that helped me lock in interest before diving deeper.

Understanding who you're pitching to is just as important as understanding your own story. A producer who’s all about return on investment might need to hear about audience potential and comparable films, while a festival programmer wants to know how your film will move people. When I’ve pitched And On That Day, I’ve adapted the approach—sometimes highlighting its intimate style and awards potential, and other times emphasizing its stripped-down, gritty production value that makes it both powerful and budget-friendly. Having visual references like a mood board or a short teaser can also bring the story to life in ways words can’t.

Lastly, I treat every pitch like a two-way conversation. The goal isn’t just to get someone to say “yes”—it’s to spark interest and create momentum. I listen, adjust, and respond honestly. During early pitches for And On That Day, I learned a lot just by letting people ask questions and seeing where they connected emotionally. That feedback helped me sharpen the way I talk about the film and even tweak the narrative slightly. When your passion is real and you’ve done the work, people can feel it—and that’s when a pitch really lands.

Want to develop a solid pitch deck or a one-liner for your next project together?