Kenye West's new music video is very concerning.

The "Heil Hitler" music video and song represent a peak in Kanye West’s ongoing pattern of antisemitic and pro-Nazi behavior, which has roots stretching back two decades. The explicit lyrics, provocative imagery, and West’s unapologetic stance—reiterated in his retraction of a 2023 apology—have intensified public outrage, legal repercussions, and industry backlash. While some view his actions as calculated for shock value or reflective of personal turmoil, the consensus, backed by statements from organizations like the ADL, is that his rhetoric poses a dangerous risk of normalizing hate. The controversy underscores broader concerns about the responsibility of influential figures and the impact of their platforms in amplifying harmful ideologies.