Strategic Problem-Solving in Brand Management, #013

Strategic Problem-Solving in Brand Management, #013

https://thetranscendent.org/fundamentals-of-brand-design

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Summery

Time to synthesize research into a clear brand strategy by collaborating with the client to define core values (CEO's vision is key), assess current communication (clarity, consistency), and prepare for exploring audience, competition, and media solutions. The goal is a focused approach for message, visuals, and media choices.

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