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Replacing the Irreplaceable - The New Mini
Greetings everyone! :D
In a move that inevitably courted controversy, but in so doing breathed new life into one of Britain's most famous cars, the New Mini was released in 2000 to finally put an end to 41 years of the classic original, and in so doing would evolve the car into its own widespread brand that would cover a vast range of market segments going into the 2000s and 2020s.
However, the road to reach the New Mini was paved in pettiness and chicanery between the Rover Group and its parent company BMW, with the German and British management and design teams facing off against one another at every turn, leading to a fragmented development period of the New Mini that, on multiple occasions, almost led to the entire project not going ahead at all.
Chapters:
0:00 - Preamble
0:48 - The Car that Couldn't be Killed
3:32 - Getting things Rolling
6:12 - The Divisions Begin
9:40 - Petty Bureaucracy
12:56 - On a Need-to-Know Basis
15:54 - BMW Takes Back the Mini
19:42 - The Mini Arrives and BMW Thrives
22:19 - Conclusion
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References:
- AROnline (and their respective sources)
- Wikipedia (and its respective references)
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