How to Grow On Social Media - John Talks

In this video, I'm sharing my journey of building a successful social media platform as a vegan bodybuilder. I started from nothing in 2013, documenting my first competition with no real following, and learned what truly matters for growth along the way.
The biggest keys to success is to start now (even if it's not perfect), stay consistent (I've posted over 3,000 times), and be genuinely vulnerable with your audience. I discuss how sharing my personal struggles with anxiety and disordered eating has helped me connect more authentically with my followers and coaching clients.
I believe anyone can provide value on social media if they're willing to be consistent and real. Whether you're interested in plant-based fitness, bodybuilding, or just growing your personal brand, these principles work across platforms.
It took me years of consistent posting, networking, and providing value before seeing significant growth. If you're looking to build your own platform or business in the vegan fitness space, this video provides the honest advice I wish I'd had when starting out.