Making Marketing Work with Bob Theuring

In this episode of the Kanawha Valley Hustlers podcast, I sit down with Bob Theuring, a business coach from Huntington who runs Tandem Innovations. We talk about how marketing is often misunderstood by business owners who expect quick results from a single ad or campaign. Bob and I agree that real marketing is about consistency and understanding your audience. I explain that every marketing method—radio, billboards, digital—can work if used the right way in the right market. We draw a line between farming and hunting, with marketing as farming and sales as hunting, though I don’t like the predatory language often used in sales. Bob talks about referral marketing and how success comes from relationship-building, not quick wins. We both stress the importance of asking better questions to uncover what clients really need and how they define success. I remind listeners that there’s no magic ad that will solve all their problems—it takes planning, testing, and ongoing effort.