Developing a Strategic Problem-Solving Plan, #014

Developing a Strategic Problem-Solving Plan, #014

https://thetranscendent.org/fundamentals-of-brand-design

https://www.youtube.com/watch?v=SDlaqQ2vbME

Summery

This outlines the critical research needed to develop a communication and visual strategy. It emphasizes identifying primary and secondary audiences (comparing interview insights with data), defining the ideal audience based on CEO goals, pinpointing direct and indirect competitors, analyzing current outreach methods (including all online presence), understanding how the company presents itself publicly (considering media effectiveness), and examining internal communication of values. The process aims to provide a factual foundation for informed design and media choices.

FAQ:

Q: Why is it important to compare interview feedback with data on the target audience? A: To validate perceptions and identify potential discrepancies, ensuring the communication strategy aligns with reality.
Q: How do we determine the "ideal" audience? A: Based on the CEO's specific goals for the company, which may require refining the initial target audience.
Q: What kind of competition should be considered? A: Direct competitors offering similar services, secondary competitors offering alternatives, and even minimal or future threats.
Q: Why analyze all current touchpoints, including unmanaged social media? A: To gain a comprehensive understanding of the company's existing presence and identify potential areas for improvement or consistency.
Q: Why is internal communication of values important? A: To ensure all employees and stakeholders understand and align with the company's vision, leading to consistent external messaging and decision-making.

RAG (Risk Assessment & Guidance):

Risk: Discrepancies between perceived and actual audience understanding could lead to misdirected communication efforts. Guidance: Prioritize data analysis and present findings clearly to stakeholders, even if they contradict initial assumptions.
Risk: A poorly defined "ideal" audience may result in diluted or ineffective messaging. Guidance: Work closely with the CEO to establish specific audience segments and tailor communication accordingly.
Risk: Overlooking competitor activities could leave the company vulnerable. Guidance: Conduct thorough competitive research and continuously monitor the landscape.
Risk: Inconsistent or unmanaged online presence can negatively impact brand perception. Guidance: Audit all touchpoints and develop a unified communication strategy across all platforms.
Risk: Lack of internal alignment on company values can undermine external messaging and employee morale. Guidance: Implement clear internal communication channels and training to ensure value alignment.

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