How to Find the Google Ads Keywords That Hurt Your ROI!

First head over to Google's Keyword Planner and put in your primary service like Plumber. Now you will see all the keywords that are being searched related to this Keyword. Instead of going through all the keywords one by one, you can filter out the Keywords that you want to put in the negative keyword list.

If you do all types of emergency plumbing work except heating services, then go to add filter. Click on Keywords. Select contains and puts in heater. Now Google will show you all the keywords that have the word "Heater" in them.

Now you can go through all of these Keywords and see which services you don't offer. And start adding those keywords to your negative Keywords list. This is how you can use Google Keyword Planner to find Negative Keywords for your Ads Campaign.

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