Roofer Marketing Solutions

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If your roofing content feels flat or you're struggling to get real engagement on your posts, the issue might not be your editing skills or your camera—it could be what you’re filming. Too many roofers only show polished before-and-afters or stocky promotional images. What they’re missing? Behind-the-scenes (BTS) content.

Here’s the truth: People want to see real. The crew in action. The teamwork. The grit. The moments in between. BTS content builds trust, adds personality to your brand, and—when done right—can seriously boost your reach and engagement. It shows the story behind the service, and that’s what makes your business more relatable and memorable.

Here’s How to Shoot Behind-the-Scenes That Actually Grows Your Roofing Business

1. Capture Real Moments, Not Staged Ones
Skip the forced smiles and overly posed shots. Grab your phone and film your crew setting up, measuring, removing old shingles, or laughing over lunch—these genuine moments humanize your brand and show your work ethic.
2. Show Tools, Textures, and Teamwork
Zoom in on the details: the glint of a nail gun, the texture of shingles, or hands steady on a chalk line. It’s these small visuals that tell a bigger story about your craftsmanship and professionalism.
3. Let Your Crew Be the Stars
Give your team the spotlight! A 15-second clip of your lead installer explaining what’s happening, or a quick intro of your foreman, makes the content personable—and potential clients love seeing the faces behind the job.
4. Use Quick Edits and Simple Music
You don’t need a film degree. Use apps like CapCut or InShot to clip together a few moments, add upbeat background music, and throw in a caption or two. The goal? Keep it short, sweet, and scroll-stopping.
5. Post It Like a Pro
Upload your BTS clips to Reels, Stories, and even Google Business Profile (yes—visual content there matters too!). Add location tags, job keywords (like “roof repair in Houston”), and a call-to-action like “Call us today for a free quote.”

📸 BTS isn’t just content—it’s connection.
You’re not just building roofs. You’re building trust, showing pride in your work, and creating content people actually want to engage with.

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