Ad Click Prediction Project Using Machine Learning

Master predictive analytics in digital marketing with this Ad Click Prediction Project! Learn how to build machine learning models that forecast whether a user will click on an online ad based on historical data and user behavior. This course covers data preprocessing, feature engineering, model selection (like Logistic Regression, Decision Trees, or Gradient Boosting), and evaluation metrics to optimize ad targeting and improve campaign ROI.

Ideal for data scientists, marketers, and developers focused on AI-driven advertising and user behavior analysis.