How We’re Using AI to Build Smarter Marketing Strategies

In this Marketing Monday episode, Eric Brown gives a behind-the-scenes look at how VIE Media is using Claude, one of the most powerful AI tools available, to scale smarter and faster. From building a complete cold outreach plan to mapping a month-by-month content strategy, Claude helped generate a personalized, data-backed blueprint for lead generation, content, and ad spend.

Eric breaks down how different AI tools like Claude, ChatGPT, Gemini, and Grok serve different purposes, and why it’s no longer enough to just “play” with AI — you need to integrate it into your strategy. Whether you're a business owner, marketer, or sales pro, this episode shows how AI can help you plan better, communicate smarter, and move faster.

If you're not using AI yet, this episode might change your mind.