High-Risk Marketing I Tried ft. Jack Posobiec Books — Daily Persuasion with Joshua Lisec Ep. 35

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ABOUT TODAY'S EPISODE:

What’s the boldest move you’ve never made in marketing… but wish you had?

Welcome to Episode 35 of Daily Persuasion with Joshua Lisec: “High-Risk Marketing I Tried ft. Jack Posobiec Books.” In this electrifying episode, Lisec reveals the behind-the-scenes story of one of the most high-risk marketing strategies he’s ever attempted—and how that single bold idea helped him co-author multiple bestselling books, including the most talked-about new Trump book, Bulletproof, with Jack Posobiec.

Back in 2023, Lisec took a wild leap—he launched a fictional thread series titled If I Were the Ghostwriter, imagining what books would look like if he were the ghostwriter for controversial cultural figures. This content series was anything but safe. From imagining a speculative Elon Musk book titled How to Die on Mars (Just Hopefully Not on Impact) to a potential Alex Jones book chronicling the real man behind the media persona, Lisec used storytelling as a persuasion technique—and it worked.

It was this creative and courageous approach that planted the seed for future projects with Jack Posobiec, leading to the viral success of Unhumans, a Skyhorse Publishing release that became a #1 New York Times bestseller. Now, the pair are back again with Bulletproof, the explosive Jack Posobiec book about the Butler shooting and the truth behind the Trump assassination attempts.

In this episode, Lisec explains how each thread—whether it was about a Tucker Carlson book on reclaiming the media or a Joe Rogan deep dive—was a masterclass in persuasive techniques and persuasion psychology. Not only did they entertain and provoke thought, they generated real professional opportunities. He discusses how examples of persuasion in advertising can come from anywhere—even speculative fiction about Mars colonies or satirical book covers.

You'll also hear how Lisec worked the mechanics of persuasion into every line of copy, positioning each “ghostwritten” idea as a logical next step for the public figure in question. That’s the kind of storytelling that builds trust, captures attention, and makes people say: “Wait... is this real?” Whether you're learning how to persuade someone to do something, or simply want to see the techniques of persuasion in writing in action, this episode delivers.

Lisec also explores the breakthrough moment when Jack Posobiec, inspired by one of Lisec’s fictional “ghostwriter” threads, reached out and suggested they collaborate. That moment gave birth to Unhumans—the first of two major books they've launched through Skyhorse Publishing. The second? Bulletproof, the bulletproof book that asks the explosive question: Who shot Trump?

This is not just a podcast episode. It’s a blueprint. A live case study in high-risk marketing, executed with expert timing, persuasive storytelling, and a little bit of viral chaos. Whether you're into persuasion examples, curious about the mechanics of political publishing, or you’re a fan of Jack Posobiec, this is essential listening.

Tune in to Episode 35 of Daily Persuasion with Joshua Lisec, and discover how a bold experiment became a publishing phenomenon. And remember—when you’re a ghostwriter, they let you do it. You can do anything.
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Featuring insights on:
• The real story behind Bulletproof, the new Trump book
• Collaborating with Jack Posobiec on two bestsellers
• The power of speculative book marketing
• Persuasion psychology in media and advertising
• Lisec’s ghostwritten pitch for a potential Elon Musk book, Alex Jones book, and Tucker Carlson book
• Behind-the-scenes of publishing with Skyhorse Publishing
• How to use examples of persuasion in advertising to build a brand
• A real-world case study in high-risk marketing

Follow Daily Persuasion. Buy the Joshua Lisec book you didn’t know you needed. Read the Jack Posobiec book that everyone’s talking about. And ask yourself: What bold move will you make next?