Nearly 2 in 3 say frugality is an attractive trait

It’s officially OK to use a coupon on a first date, according to new research.

A survey found that a majority of Americans (56%) said using a coupon is perfectly acceptable, and a further 61% said “frugality” is an attractive trait in a partner.

In a world of tariffs, economic uncertainty and inflation, it seems being a deal maker is far from a dealbreaker when it comes to what’s attractive in a potential partner — over a quarter (28%) of the 2,000 polled went as far as to say frugality is “sexy.” And flashing the cash may well be out. More than half of respondents (56%) have been turned off by a date trying to show off with money.

The survey conducted by Talker Research on behalf of TopCashback also pinpointed that when paying for a first date, $125 is the max people are comfortable spending before feeling it’s too much.