Elon Musk: The Press Exists to Maximize Clicks—Not Truth

Elon Musk: The press is primarily a click-maximizing machine, not a truth-maximizing machine.

“It's important to understand that the press is primarily a click-maximizing machine, not a truth-maximizing machine.

It's somewhat of a Darwinian exercise if you're not a click-maximizing machine, you don't get the clicks, and then you don't get the revenue, and then the company goes under.

The entire incentive structure is maximize clicks, not maximize truth.

That's why you'll have incendiary headlines that are really way over the top. Often, the truth is boring and complicated.”

Interview with Zuby, June 27, 2023