My FAVORITE Success Template to Win Friends ft. Jobs To Be Done (JTBD) — Daily Persuasion Ep. 40

Would you like to write a persuasive BOOK? One that changes minds and influencers behavior for years to come? Start with a GOLDEN book idea. Let NEW YORK TIMES bestselling author Joshua Lisec teach you: https://lisecghostwriting.com/golden

ABOUT TODAY'S EPISODE:

What if the reason you’re not winning friends, closing deals, or connecting with the right people is because you don’t understand the job they’re hiring you for?

In Episode 40 of Daily Persuasion, titled “My FAVORITE Success Template to Win Friends ft. Jobs To Be Done (JTBD),” bestselling ghostwriter and persuasion master Joshua Lisec reveals the most underrated yet high-ROI success template for understanding human motivation: the Jobs To Be Done (JTBD) framework.

This isn’t another take on the day’s headlines—Lisec dives deep into the psychological engine behind every decision people make, from buying a Prius to choosing a romantic partner to hiring a high-ticket ghostwriter. He shows how, once you understand the Jobs To Be Done theory, you can start to see through people's cope, predict behavior, and offer irresistible value in business and life.

If you’re tired of guessing what your prospects, clients, or even partners want—this episode gives you the JTBD format to get clarity. By using the JTBD statement—“When I [situation], I want to [motivation], so I can [desired outcome]”—you can decode what people really need (not just what they say they want). Whether you’re building a business, trying to win friends, or looking to win with women, this success template gives you the persuasive edge.

Lisec walks you through a real-world JTBD framework example using Google Calendar, showing how it wins in functional, emotional, and financial value.

This is job mapping in action. He compares it against other tools, illuminating the jobs to be done definition and the essence of JTBD vs user stories. This is not just theory—it’s a working model you can run every decision through: career, relationships, purchases, marketing, and positioning.

If you're in product design, branding, or sales, Lisec highlights how JTBD marketing and JTBD UX can differentiate you in a saturated market. If you offer a service, especially at a premium price, he outlines how the jobs to be done framework helps you justify that cost with functional superiority and emotional fulfillment.

The JTBD canvas discussed is based on the ideas of Tony Ulwick, expanded by Clayton Christensen, and crystallized in Thomas J. Miller’s “Call Your Shots.” This episode is a field guide to understanding customer behavior through the JTBD framework. The concept, as Lisec explains, is simple yet profound: people don’t buy products—they hire them to get jobs done. You win not by being the cheapest or flashiest, but by being the most valuable tool for the job.

Whether you're writing a book, selling software, or navigating relationships, this framework is your blueprint. Lisec explains the core difference between someone seeking "good enough is good enough" and someone demanding "the best or nothing." That emotional split matters whether you're trying to win friends or dominate a market with your jobs to be done JTBD insights.

You’ll also hear examples drawn from luxury branding, concierge services, romantic relationships, and pricing strategy—all viewed through the jobs to be done clayton christensen lens. These jobs to be done examples will reframe how you pitch, connect, and close.

You’ll walk away from this episode with:
• A clear grasp of the job to be done framework
• How to use the JTBD canvas to reshape your offers
• Real-world JTBD framework examples
• The psychology behind JTBD UX and JTBD marketing
• And how to use this success template to win friends, clients, and influence outcomes

So if you've ever wondered why your offer doesn't land or why someone picks a competitor—you’ll finally have your answer.

Watch Episode 40 now and let Joshua Lisec show you how to think in jobs to be done—and how to finally win.